Selling Plan & Strategy

  • The Sale
  • Negotiating the Deal
  • Home Inspection
  • Final Walk Through

The Sale

Selling a home with the highest price possible is part art and part science. It requires a detailed plan and strategy that accounts for market conditions, timing, local ordinances, and emerging areas of growth.

Home Value

The most important part of the home selling process is determining a realistic home value based on similar properties in the area, demand, and sectors of growth. I work with homeowners to establish minimum offer limits based on the home’s value and marketing conditions. Potential sellers looking to assess the value of their home should place a request form home valuation.

Setting the Price

Depending on marketing conditions and demand, I work with homeowners to set premium market pricing based on timing and availability in the Central Texas market.

Marketing the Home

In order to gain visibility and to garner a higher price, I utilize my network of thousands of other realtors and brokers to help bring in qualified buyers and offers. Marketing a home requires more than an MLS listing, it requires an online and offline marketing strategy to funnel in the right buyer at the right price. I specialize in marketing homes through dedicated websites, virtual tours with VR, architectural photography, and direct advertising.

Showing the Home

I utilize showings to provide my personal network of buyers a viewing experience that showcases the home in stunning detail. I also invite other agents and brokers to help them provide amazing homes to their clients.

The Sale

  • Negotiating the Deal
  • Seller Financing
  • Home Inspection

The Sale

The sale is what it is all about. My goal for you is to get the absolute best price for your property. Do to that, you and I will determine what your ultimate goal is and then we will employ the best strategy to accomplish that goal. You will know all the costs associated with selling a home and what to expect in your pocket once the transaction is completed.

Negotiating the Deal

As your representative, I carry out your wishes during negotiations. I will make suggestions and give you all the information you will need to understand the other party and how you and I can maximize your sales proceeds. Generally, mot sales go smoothly, but there are many that do not. My skill as an expert negotiator will help you remain at ease as we go through the process.

Home Inspection

After the sales contract has been executed, we will enter what is called the option period. The buyer will pay a small fee, generally $100- $200, to reserve the home for a period of 5-10 days. During this time the buyer will schedule an inspection with a vendor selected by the buyer. The inspector will go over the home and look for areas of concern. If the inspector notes any areas of concern, the buyer will likely ask for some concession to be made in order to correct the issue. This is quite common and a seller should always be prepared for the buyer to seek a concession, or two. As part of the selling process, you and I will request a copy of the inspection report so that we can also review it and decide which if any concessions should be made.

At the conclusion of the option period, we are set for closing. The closing date will be set by agreement between the seller and the buyer. For closing the seller selects the title company. Under the links tab, I have contact information for outstanding title companies that I am familiar with. You may choose any title company you like, however.

Final Walk Through

This sometimes confuses a seller, but it is a common practice for the buyer and the buyer’s agent to request a final walk-through of the property just prior to closing. The goal is to ensure that the property is in the same condition as it was when the agreement was made.

Closing

After Closing

Closing

After you have completed the above steps, it will be time for the “closing” The date of closing is established during the contract negotiation stage and there are closing date strategies that may help better position you for a successful bid on a home. My goal is to give you the best information along with best practices to make you successful.

After Closing

The day of Closing. You are about to cross the finish line. I will be there at closing and my primary goal is to review the final closing statement with you to make sure that terms have not changed, or mistakes have not been made. Once we verify the final information, signatures are made on forms and you are presented with the keys to your dream home. The process may seem daunting, but my experience will help you understand each and every step of the process.